Posts Tagged ‘digital marketing’

Government data mining an exercise in futility for war on terror

October 13, 2008

Data mining and behavioral surveillance technologies currently besing used by federal agencies to identify potential terrorists have been found to be “too unreliable to be of any real value,” and not feasible,” according to a new 376-page report “Protecting Individual Privacy in the Struggle Against Terrorists,” issued by the National Research Council (NRC).

Interesting to note the failure of data mining for identifying terrorists when it is driving online ad targeting practices (ad serving) based on behavioral advertising methods (DoubleClick). Maybe terrorists are giving up far less than regular online consumers, and thus cannot generate a rich profile.